Cookie Policy

Last Updated: May 6, 2026

1. Introduction

Welcome to Pizza Luce ("we," "our," or "us"). This Cookie Policy explains how we use cookies and similar tracking technologies when you visit our website at pizzaluce-eat.rest. This policy is designed to help you understand what cookies are, why we use them, and how you can control your cookie preferences.

We are committed to transparency about the data we collect and how it is used. This Cookie Policy should be read alongside our Privacy Policy, which provides additional information about how we handle personal data collected through our website.

Our website is operated in the United States, and we comply with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) for users located in California, as well as the Federal Trade Commission (FTC) Act guidelines on online tracking and consumer privacy.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide information to website owners.

Cookies are created by your web browser and stored on your device. Every time you return to the same website, your browser sends these cookies back to the website's server, allowing the site to recognize you and remember your preferences or actions over time.

Cookies typically contain the following information:

  • The name of the server that placed the cookie
  • A unique identifier (a string of numbers and letters)
  • An expiration date (after which the cookie is automatically deleted)
  • Various attributes such as domain, path, and security flags

2.1 How Cookies Work

When you first visit pizzaluce-eat.rest, our server sends a cookie to your browser. Your browser stores this cookie locally on your device. On subsequent visits, your browser automatically sends the stored cookie back to our server. This allows us to recognize your device, remember your preferences, analyze how you use our website, and deliver relevant content or advertisements.

Cookies do not typically contain personally identifiable information by themselves, but they can be linked to personal information that you provide to us, such as when you place an order or create an account on our website.

2.2 Similar Tracking Technologies

In addition to cookies, we may use other similar technologies, including:

  • Web Beacons (Pixel Tags): Small transparent images embedded in web pages or emails that track user behavior and email open rates.
  • Local Storage: Browser-based storage that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
  • Session Storage: Temporary data storage that is cleared when you close your browser session.
  • JavaScript Tags: Code snippets that execute in your browser to collect analytics and advertising data.

3. Types of Cookies We Use

We use four main categories of cookies on pizzaluce-eat.rest. Below is a detailed explanation of each type:

3.1 Essential Cookies (Strictly Necessary)

Essential cookies are fundamental to the operation of our website. Without these cookies, certain features of the website would not function properly. These cookies do not require your consent because they are strictly necessary for the delivery of our services.

Essential cookies enable you to:

  • Navigate between pages on our website
  • Use the online ordering system and shopping cart
  • Access secure areas of the website
  • Remember items you have added to your order
  • Maintain your session while you are logged in
  • Apply security measures to protect against fraudulent activity

3.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the performance and usability of our website. We use Google Analytics to gather this information.

Analytics cookies enable us to:

  • Count the number of visitors to our website
  • Understand how visitors navigate through our pages
  • Identify which pages are most popular
  • Detect technical issues and improve website performance
  • Measure the effectiveness of our content and promotions

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. These cookies may be set by us or by third-party providers whose services we have added to our pages.

Functional cookies enable us to:

  • Remember your language or region preferences
  • Store your login details (if you choose "Remember Me")
  • Recall your past orders and preferences
  • Provide live chat and customer support features
  • Embed social media content from platforms like Facebook and Instagram

3.4 Advertising and Marketing Cookies

Advertising cookies are used to deliver advertisements that are relevant and meaningful to you. These cookies track your browsing habits and allow us and our advertising partners to show you targeted advertisements based on your interests. They also help us measure the effectiveness of our advertising campaigns.

Advertising cookies enable us to:

  • Show you relevant ads when you visit other websites
  • Prevent the same advertisement from appearing too frequently
  • Measure the performance of our advertising campaigns
  • Track conversions from our Google Ads and social media campaigns
  • Build audience profiles for retargeting purposes

4. Specific Cookies Used on Our Website

The following table provides detailed information about the specific cookies we use on pizzaluce-eat.rest, including their names, purposes, types, and durations:

Cookie Name Provider Purpose Type Duration
_session_id Pizza Luce Maintains your active session, keeps you logged in and retains your cart contents during your visit. Essential Session (deleted when browser is closed)
csrf_token Pizza Luce Security cookie that prevents cross-site request forgery attacks on form submissions. Essential Session
cart_id Pizza Luce Stores your shopping cart contents so your order is preserved if you navigate away or close the browser. Essential 30 days
user_preferences Pizza Luce Remembers your location, delivery preferences, and dietary settings for a personalized experience. Functional 1 year
cookie_consent Pizza Luce Records your cookie consent preferences so we do not ask you again on subsequent visits. Essential 1 year
_ga Google Analytics Used to distinguish unique users by assigning a randomly generated number as a client identifier. Helps calculate visitor, session, and campaign data for site analytics reports. Analytics 2 years
_gid Google Analytics Used to distinguish users. Stores and updates a unique value for each page visited and is used to count and track pageviews. Analytics 24 hours
_gat Google Analytics Used to throttle request rate to Google Analytics servers, limiting data collection on high-traffic websites. Analytics 1 minute
_ga_[ID] Google Analytics 4 Used to persist session state and measure user interactions across multiple sessions in Google Analytics 4. Analytics 2 years
_gcl_au Google Ads Used by Google AdSense and Google Ads for experimenting with advertisement efficiency across websites using their services. Tracks conversions and ad performance. Advertising 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Enables retargeting campaigns. Advertising 90 days
_fbc Facebook (Meta) Stores the click identifier when a user arrives at our website from a Facebook advertisement link. Advertising 90 days
IDE Google DoubleClick Used by Google's DoubleClick advertising platform to register and report user actions after viewing or clicking one of the advertiser's ads, for the purpose of measuring campaign effectiveness. Advertising 1 year
NID Google Registers a unique ID that Google uses to remember your preferences and other information, such as your preferred language and display settings. Functional 6 months
intercom-session-* Intercom Enables the live chat and customer support widget functionality on our website. Functional 1 week

Note: This table is regularly updated. The cookies listed represent those currently active on our website. Third-party cookies may be updated by their respective providers without notice.

5. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. These third parties may include analytics providers, advertising networks, and social media platforms. We do not control these third-party cookies, and they are governed by each third party's own privacy and cookie policies.

Key third parties whose cookies may be present on our website include:

  • Google LLC – Google Analytics and Google Ads
  • Meta Platforms, Inc. (Facebook) – Facebook Pixel for advertising
  • Google DoubleClick – Display advertising network
  • Intercom, Inc. – Customer support chat widget

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or decline cookies. You can exercise your cookie preferences in several ways:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to refuse all cookies, accept only certain types, or delete existing cookies. Here is how to manage cookies in the most popular browsers:

Browser Instructions
Google Chrome Settings → Privacy and Security → Cookies and other site data. You can clear cookies, block all cookies, or block third-party cookies.
Mozilla Firefox Options → Privacy & Security → Cookies and Site Data. You can manage cookie permissions and clear stored cookies.
Apple Safari Preferences → Privacy → Manage Website Data. You can block all cookies or remove specific stored cookies.
Microsoft Edge Settings → Cookies and site permissions → Cookies and site data. You can block or allow cookies by site.
Opera Settings → Advanced → Privacy & Security → Content settings → Cookies.

For more detailed information on managing cookies in your specific browser, visit the browser's official help documentation or www.allaboutcookies.org.

6.2 Opt-Out Tools Provided by Third Parties

You can also opt out of specific third-party cookies using the tools provided by those companies:

  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout. This add-on prevents Google Analytics JavaScript from sharing information with Google Analytics about visits.
  • Google Ads Personalization: Manage your Google ad settings and opt out of personalized advertising at https://adssettings.google.com.
  • Facebook (Meta) Ads: Adjust your Facebook ad preferences at https://www.facebook.com/settings/?tab=ads. You can opt out of interest-based advertising from Facebook.
  • Network Advertising Initiative (NAI): Use the NAI opt-out tool at https://optout.networkadvertising.org to opt out of interest-based advertising from NAI member companies.
  • Digital Advertising Alliance (DAA): Visit https://optout.aboutads.info to opt out of interest-based advertising from DAA member companies operating in the United States.
  • Your Privacy Choices (U.S.): Under the CCPA/CPRA, California residents may also exercise their right to opt out of the sale or sharing of personal information. Please refer to our Privacy Policy or contact us directly for more information.

6.3 Mobile Device Settings

If you access our website from a mobile device, you may also be able to control interest-based advertising through your device settings:

  • iOS (iPhone/iPad): Settings → Privacy & Security → Tracking → disable "Allow Apps to Request to Track"
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

7. Impact of Disabling Cookies

While you have the right to disable or reject cookies, please be aware that doing so may affect the functionality of our website and your overall experience. Specifically:

  • Essential Cookies Disabled: If you disable essential cookies, you may not be able to use the shopping cart or complete online orders. Login functionality, security features, and page navigation may also be impaired.
  • Analytics Cookies Disabled: We will not be able to track how visitors use our website. This means we may be less effective at identifying issues and improving the user experience.
  • Functional Cookies Disabled: You will lose personalized features such as saved preferences, delivery address memory, and language settings. You may need to re-enter this information on each visit.
  • Advertising Cookies Disabled: You will still see advertisements, but they will be less relevant to your interests. Opting out of targeted advertising does not mean you will see no ads — only that they will not be personalized based on your browsing behavior.

8. Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our business practices. When we make significant changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via a prominent notice on our website or by email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of pizzaluce-eat.rest after any changes to this policy constitutes your acceptance of the updated terms.

9. Legal Basis and Compliance

Our use of cookies is governed by applicable United States laws and regulations, including:

  • Federal Trade Commission (FTC) Act: We comply with FTC guidelines on online tracking, data collection, and consumer privacy disclosures.
  • California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): California residents have specific rights regarding the collection, use, and sharing of their personal information, including data collected through cookies. These rights include the right to know, the right to delete, the right to opt out of sale/sharing, and the right to non-discrimination.
  • CAN-SPAM Act: Our use of web beacons in emails complies with the CAN-SPAM Act requirements for commercial email communications.

If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please contact us using the information provided below.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:

Pizza Luce

We will respond to your inquiry as promptly as possible and within any timeframes required by applicable law (e.g., within 45 days for CCPA requests).


This Cookie Policy was last updated on May 6, 2026, and is effective as of that date. © 2026 Pizza Luce. All rights reserved.