Privacy Policy

Effective Date: May 6, 2026  |  Last Updated: May 6, 2026

1. Introduction and Who We Are

Welcome to Pizza Luce ("we," "us," "our," or "the Company"). We are a food service business operating in the United States, committed to protecting the privacy and security of your personal information. Our website is located at pizzaluce-eat.rest and you may contact us at [email protected].

This Privacy Policy applies to all individuals who:

• Visit or use our website at pizzaluce-eat.rest
• Place online orders for food delivery or pickup
• Create an account with Pizza Luce
• Subscribe to our email newsletters or promotional communications
• Participate in surveys, promotions, or loyalty programs
• Contact us through any communication channel
• Interact with our social media pages or digital advertisements

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the terms outlined in this Privacy Policy. If you do not agree with the practices described herein, please discontinue your use of our services immediately.

We are committed to compliance with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), the CAN-SPAM Act, and other applicable consumer protection regulations.

2. Information We Collect

Pizza Luce collects various types of information to provide, improve, and personalize our food services. The categories of information we collect are described in detail below.

2.1 Personal Identification Information

When you interact with us, we may collect personally identifiable information, including but not limited to:

• Full Name: Your first and last name as provided during registration or order placement
• Contact Details: Email address, telephone number, and mobile number
• Delivery Address: Home address, apartment number, city, state, and ZIP code for delivery purposes
• Billing Information: Billing address associated with your payment method
• Account Credentials: Username and encrypted password if you create an account
• Date of Birth: To verify age eligibility and personalize offers
• Profile Photo: If voluntarily uploaded to your account

2.2 Payment and Transaction Information

To process your food orders securely, we collect payment-related information, which may include:

• Credit card and debit card details (processed through secure, PCI-DSS compliant payment processors)
• Digital wallet information (such as Apple Pay or Google Pay)
• Order history, including items purchased, quantities, and order totals
• Gift card numbers and promotional code usage
• Transaction identifiers and confirmation numbers
• Refund and dispute records

2.3 Usage Data and Online Activity

We automatically collect certain information about how you interact with our website and services, including:

• Pages visited, links clicked, and features used on pizzaluce-eat.rest
• Search queries made within our website
• Products and menu items viewed, added to cart, or purchased
• Time spent on each page and navigation paths
• Referring website addresses (how you arrived at our site)
• Exit pages and session duration
• Frequency and timing of visits

2.4 Device and Technical Information

We collect technical information about the devices and software you use to access our services:

• IP Address: Your Internet Protocol address, which may indicate your approximate geographic location
• Device Identifiers: Unique device IDs, advertising IDs, and similar identifiers
• Browser Information: Browser type, version, language preferences, and settings
• Operating System: Type and version of your device's operating system
• Screen Resolution: Display settings for optimizing your user experience
• Network Information: Internet service provider and connection type
• Mobile Device Data: Device model, carrier information, and mobile operating system

2.5 Location Data

With your permission, we may collect precise or approximate location data to:

• Confirm delivery eligibility to your address
• Show you the nearest Pizza Luce locations
• Provide location-relevant offers and promotions
• Improve our delivery routing and estimated time calculations

You can disable location access through your device settings at any time, though this may affect certain features of our service.

2.6 Communications and User-Generated Content

We collect information you voluntarily provide through communications with us, including:

• Customer service inquiries submitted via email, phone, or contact forms
• Feedback, reviews, and ratings you submit about our food or service
• Survey responses and participation in promotional activities
• Social media interactions and messages directed at our official accounts
• Loyalty program participation and preferences
• Dietary preferences, allergies, and special instructions provided with orders

2.7 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Please refer to Section 8 of this Privacy Policy for detailed information about our cookie usage. In general, these technologies collect:

• Session and persistent cookies for website functionality
• Analytics cookies to understand user behavior
• Marketing cookies for personalized advertising
• Preference cookies to remember your settings and choices

3. How We Use Your Information

Pizza Luce uses the personal information we collect for a variety of legitimate business purposes. We process your data only when we have a lawful basis to do so, such as your consent, the performance of a contract, compliance with legal obligations, or our legitimate business interests.

3.1 Providing and Managing Our Services

• Processing and fulfilling your food orders, including delivery and pickup
• Creating and managing your customer account
• Processing payments and managing financial transactions
• Sending order confirmations, receipts, and delivery notifications
• Coordinating with delivery drivers and third-party delivery platforms
• Handling returns, refunds, and order modifications
• Managing loyalty programs and reward points

3.2 Customer Support and Communications

• Responding to your questions, complaints, and service requests
• Providing technical support and troubleshooting assistance
• Notifying you of important changes to our services, menu, or policies
• Sending service-related announcements and administrative messages
• Following up on feedback and resolving disputes

3.3 Analytics and Service Improvement

• Analyzing website traffic patterns and user behavior to improve our online platform
• Conducting research to understand customer preferences and dining habits
• Testing new features, menu items, and user interface improvements
• Monitoring website performance and identifying technical issues
• Generating aggregated, anonymized statistical reports about our services
• Evaluating the effectiveness of our promotions and marketing campaigns

3.4 Marketing and Promotional Activities

With your consent where required by law, we may use your information to:

• Send you promotional emails about new menu items, special offers, and discounts
• Deliver personalized recommendations based on your order history
• Notify you about seasonal promotions, limited-time deals, and events
• Display targeted advertisements on our website and third-party platforms
• Conduct surveys and ask for feedback to improve our offerings
• Invite you to participate in loyalty programs and referral campaigns

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any of our emails, or by contacting us at [email protected]. Please note that even after opting out of marketing communications, you will still receive transactional messages related to your orders and account.

3.5 Security, Fraud Prevention, and Legal Compliance

• Detecting, investigating, and preventing fraudulent transactions and unauthorized account access
• Verifying your identity to protect your account security
• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from law enforcement and government authorities
• Enforcing our Terms of Service and other applicable agreements
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public

4. Sharing Your Information with Third Parties

Pizza Luce does not sell, rent, or trade your personal information to third parties for their independent marketing purposes. However, we do share information with select third parties as described below, always in accordance with applicable privacy laws.

4.1 Service Providers and Business Partners

We engage trusted third-party companies and individuals to assist us in operating our business. These service providers are contractually obligated to use your information only for the purposes for which we disclose it to them and to maintain appropriate security measures. Categories of service providers include:

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that such disclosure is necessary to:

• Comply with applicable federal or state laws, regulations, or legal processes
• Respond to valid subpoenas, court orders, or government agency requests
• Cooperate with law enforcement investigations
• Protect the rights, safety, or property of Pizza Luce, our users, or others
• Prevent, detect, or investigate suspected fraud, security breaches, or illegal activity
• Enforce our Terms of Service or defend against legal claims

4.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, bankruptcy, dissolution, reorganization, or sale of all or substantially all of its assets, your personal information may be transferred as part of such transaction. We will notify you via a prominent notice on our website or by email before your personal information is transferred and becomes subject to a different privacy policy.

4.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information with third parties for industry research, marketing, advertising, or other commercial purposes. This data cannot reasonably be used to identify you as an individual.

5. Data Security Measures

Pizza Luce takes the security of your personal information seriously and implements a comprehensive set of technical and organizational security measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

5.1 Technical Safeguards

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Socket Layer (SSL) and Transport Layer Security (TLS) protocols
• Data Encryption at Rest: Sensitive data stored in our databases is encrypted using advanced encryption standards
• Secure Payment Processing: All payment transactions are processed through PCI-DSS compliant payment processors
• Access Controls: We implement strict role-based access controls to limit who can access personal data within our organization
• Firewalls and Intrusion Detection: Our servers are protected by industry-standard firewalls and intrusion detection systems
• Regular Security Audits: We conduct periodic security assessments and vulnerability testing of our systems
• Two-Factor Authentication: Available for customer accounts to add an additional layer of security

5.2 Organizational Safeguards

• Employee training on data privacy and security best practices
• Confidentiality agreements for all staff members with access to personal data
• Data minimization practices to collect only what is necessary
• Incident response procedures for addressing potential data breaches
• Regular review and update of our privacy and security policies

5.3 Data Breach Notification

In the event of a data security breach that poses a risk to your rights and freedoms, we will notify affected individuals and relevant authorities in accordance with applicable federal and state breach notification laws. Notification will be provided within the timeframes required by law and will include information about the nature of the breach, the data involved, and the steps we are taking to address it.

6. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights with respect to your personal information. Pizza Luce is committed to honoring these rights in accordance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and other state privacy regulations.

6.1 Right to Access and Know

You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the business purpose for collecting it, and the third parties with whom we have shared it.

6.2 Right to Correction

You have the right to request that we correct inaccurate personal information we hold about you. You may also update your personal information directly through your account settings on our website.

6.3 Right to Deletion

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions. We may retain information where necessary to:

• Complete a transaction or fulfill a contract
• Comply with legal obligations
• Detect and prevent fraud or security incidents
• Exercise or defend legal claims
• Engage in public interest research or statistical purposes

6.4 Right to Data Portability

To the extent required by applicable law, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to request that we transmit this information to another organization where technically feasible.

6.5 Right to Opt Out of Sale or Sharing

Under the CCPA/CPRA, California residents have the right to opt out of the sale or sharing of their personal information. Although Pizza Luce does not sell personal information in the traditional sense, certain advertising and analytics practices may constitute "sharing" under California law. To exercise this right, please contact us at [email protected].

6.6 Right to Limit Use of Sensitive Personal Information

California residents have the right to limit our use and disclosure of sensitive personal information (such as precise geolocation, financial account information, or information about racial or ethnic origin) to uses necessary to provide the services you request.

6.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. We will not deny you services, charge different prices, provide a different quality of service, or suggest that you will receive different treatment because you exercised your privacy rights.

6.8 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request by:

• Email: [email protected]
• Website: pizzaluce-eat.rest (via our contact form)

We will respond to your request within 45 days of receipt. If we require additional time (up to 90 days total), we will inform you within the initial 45-day period. You may make up to two requests per 12-month period free of charge. We may need to verify your identity before processing your request to protect the security of your personal information.

You may also designate an authorized agent to submit requests on your behalf. We will require written authorization or power of attorney, as well as identity verification from the authorized agent.

7. Data Retention

Pizza Luce retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When your personal information is no longer required for the purposes for which it was collected, we will securely delete or anonymize it in accordance with our data retention procedures.

8. Cookie Policy

Pizza Luce uses cookies and similar tracking technologies on our website at pizzaluce-eat.rest to enhance functionality, analyze performance, and deliver personalized content and advertising.

8.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly (e.g., maintaining your shopping cart, session management). These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website, allowing us to improve its structure and content (e.g., Google Analytics).
• Functional Cookies: Remember your preferences and settings to provide a more personalized experience (e.g., saved delivery addresses, language preferences).
• Marketing and Advertising Cookies: Used to deliver relevant advertisements and track campaign effectiveness across websites.
• Third-Party Cookies: Set by third-party services such as social media platforms, advertising networks, and analytics providers.

8.2 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Through our cookie consent banner when you first visit our website
• Through your browser settings to block or delete cookies
• Through opt-out tools provided by analytics providers (e.g., Google Analytics Opt-out Browser Add-on)
• Through the Network Advertising Initiative (NAI) opt-out tool at optout.networkadvertising.org

Please note that disabling certain cookies may impact the functionality and performance of our website. For more detailed information about the specific cookies we use and how to manage them, please refer to our full Cookie Policy available on our website.

9. Children's Privacy

Pizza Luce is committed to protecting children's privacy in compliance with the Children's Online Privacy Protection Act (COPPA). We do not knowingly:

• Solicit or collect personal information from children under 13 years of age
• Allow children under 13 to create accounts or place orders directly on our platform
• Use personal information from children for marketing or advertising purposes

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will promptly delete such information from our records.

For users between the ages of 13 and 17, we encourage parents and guardians to supervise their children's online activities and use of food ordering services. Individuals under 18 should only use our services with the consent and supervision of a parent or legal guardian.

10. International Data Transfers

Pizza Luce is a United States-based business, and your personal information is primarily collected, stored, and processed within the United States. However, some of our service providers and technology partners may be located in other countries, which means your personal information may be transferred to, stored in, and processed in countries outside of the United States.

When we transfer personal information internationally, we take appropriate steps to ensure that your information receives an adequate level of protection in accordance with applicable privacy laws. These measures may include:

• Entering into data processing agreements with service providers that include appropriate data protection clauses
• Ensuring recipients are located in countries recognized as providing adequate data protection
• Implementing additional contractual safeguards as required by applicable law
• Relying on your consent where applicable and permitted by law

By using our services or providing us with your personal information, you acknowledge and consent to the transfer, storage, and processing of your information in the United States and potentially other countries as described in this section.

11. Third-Party Links and Services

Our website at pizzaluce-eat.rest may contain links to third-party websites, social media platforms, and services that are not operated by Pizza Luce. These may include:

• Social media platforms (Facebook, Instagram, Twitter/X, TikTok)
• Third-party food delivery applications
• Review and rating platforms
• Payment processing gateways
• Promotional partner websites

This Privacy Policy does not apply to third-party websites or services. We have no control over the content, privacy practices, or security measures of these external sites. We strongly encourage you to review the privacy policies of any third-party websites you visit. Pizza Luce is not responsible for the privacy practices or content of third-party sites and services.

12. California Privacy Rights (CCPA/CPRA)

If you are a resident of the State of California, you are entitled to specific privacy rights under the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2020 (CPRA), which became fully effective on January 1, 2023.

12.1 Categories of Personal Information Collected

In the preceding 12 months, Pizza Luce has collected the following categories of personal information as defined under the CCPA:

• Identifiers (name, email address, IP address, device identifiers)
• Personal information categories listed in Cal. Civ. Code § 1798.80 (billing address, payment information)
• Commercial information (order history, purchase records)
• Internet or other electronic network activity (browsing behavior, interactions with our website)
• Geolocation data (approximate location based on IP address; precise location with consent)
• Inferences drawn from personal information (preferences, characteristics, behaviors)
• Sensitive personal information (financial data, precise geolocation where applicable)

12.2 Your California Rights

As a California resident, you have the right to:

• Know what personal information has been collected, used, disclosed, or sold about you
• Delete personal information we hold about you (subject to exceptions)
• Correct inaccurate personal information
• Opt out of the sale or sharing of your personal information
• Limit the use of sensitive personal information
• Non-discrimination for exercising your privacy rights

To submit a California privacy rights request, please contact us at [email protected] with the subject line "California Privacy Rights Request." We will verify your identity and respond to your request within 45 calendar days.

13. FTC Compliance and Consumer Protection

Pizza Luce is committed to complying with the Federal Trade Commission Act (FTC Act) and FTC guidelines regarding consumer privacy and data security. We adhere to the following principles in our data practices:

• Transparency: We clearly disclose our data collection and use practices in this Privacy Policy
• Choice: We provide consumers with meaningful choices about how their data is used for marketing purposes
• Access: We allow consumers to access, review, and correct their personal information
• Security: We implement reasonable security measures to protect consumer data
• Accountability: We take responsibility for the data practices of our service providers and business partners

If you have concerns about our data practices that you believe violate FTC regulations, you may file a complaint with the Federal Trade Commission at ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).

14. Filing a Complaint

If you are not satisfied with our response to your privacy inquiry or believe we have violated your privacy rights, you have several options for filing a formal complaint:

14.1 Contact Pizza Luce Directly

We encourage you to first reach out to us directly to resolve any privacy concerns:

• Email: [email protected]
• Website: pizzaluce-eat.rest

14.2 Federal and State Regulatory Authorities

You may also file a complaint with the following regulatory bodies depending on the nature of your complaint and your location:

15. Changes to This Privacy Policy

Pizza Luce reserves the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or the services we offer. When we make significant changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website at pizzaluce-eat.rest
• Send an email notification to registered users when changes are material
• Request fresh consent where required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this policy constitutes your acceptance of the revised terms. If you disagree with any changes, please stop using our services and contact us to request deletion of your personal information.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the way Pizza Luce handles your personal information, please do not hesitate to contact us:

This Privacy Policy was last reviewed and updated on May 6, 2026. It supersedes and replaces all previous versions of the Pizza Luce Privacy Policy.